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About Us

Keith Roberson started selling his dad’s collectibles online years ago, as a way to supplement his ministry with SPEAR IM. Keith’s 44 years of experience in the retail industry helped jump-start his new venture. What began as a side job quickly grew into his full-time career. Together with his wife, Deb, and with the support of his two children and three grandchildren, Keith now devotes his time to helping people find a good home for their toy collections.

Even if he can’t buy your collection, Keith will help you find a solution.

Call or email Keith today!


Our Team


McKenzie

Ecommerce Manager

McKenzie loves working for We-R-Toys because she is always surrounded by toys from her favorite movies and television shows. In her spare time, she enjoys doing anything creative, especially making costumes. She is an Auburn Graduate with a degree in Apparel Merchandising, and she loves Jesus. 

William

Inventory Manager

William is our resident toy genius. He has extensive knowledge of all things movies and collectibles. He has worked in the industry for many years, and he's a huge horror fan.

Patti

Quality Control Expert

Patti loves the fun atmosphere at We-R-Toys and enjoys seeing all of the unique products that come through the door every day. Her attention to detail makes her a fantastic quality control expert. While not working, she enjoys walking and playing card games with her family.

Scott

Shipping Manager

Scott developed a love for toys as a boy growing up in various parts of Japan with his missionary family, and he's very proud to work for a company that offers as many Japanese products as we do. Scott is a geek through and through and loves to spend his down time with his wife and their three cats watching movies. Scott collects LEGO, Transformers, and Marvel Legends figures also, and ensures our shipping department takes as much care as possible to get your purchase to you safely because he's a collector, too.

Janice

SYTN CRM/Hiring Manager

Janice's background in business, teaching, administration, and customer service is helpful in her role. On any given day, she is commanding dozens of eager toy sellers over the phone and internet, waging war on misinformation about the Millennium Princess Barbie, and keeping up with the constant stream of toys needing to have their stories told on our selling platforms.

Danielle

Listing Associate

Danielle has been with We-R-Toys since the beginning (she is the owner's daughter) and has been an integral part of the company's success. She is a teriffic photographer who makes our products look amazing on the screen. She loves God, being a mom, and she is a cancer survivor.

Hannah

Listing Associate

Hannah is a graduate counseling student who looks forward to using toys to connect with adolescent patients through play therapy. She loves her coworkers and being able to hyperfocus on her work in a relaxed enviroment. She's a UAB graduate with a degree in Anthropology and the proud mother of two cats.

Sarah

Listing Associate

Sarah loves to learn new things about the toys and people she encounters. With a wealth of interesting collections, and even more so, interesting people, each day brings about new stories. Who knew customer service could be so fun?!

Alana

Listing Associate

Alana joined the We R Toys team because of her love of toys and her passion for dolls and Pokémon. Both of which make her an excellent addition to our listing team. In her spare time, she loves writing, playing the Sims, and going to concerts with her husband.

John & Julie

Our Missionaries in Africa

John and Julie's first connection with We-R-Toys was in Keith's garage. Keith needed some help, and John and Julie, in the states away from missionary work for a period, needed something to do. Participating in the morphing of this small business was a year of work and fun! And the end of 2021 proved to be ANOTHER opportunity of fun and growth! After all, WE-R-TOYS!!.