Let's Talk Toys

Mattel Creations Masters of the Universe Eternia PlaysetMasters of the Universe fans, did you ever dream about having an Eternia playset? If the answer is yes, then your prayers have been listened to, all thanks to a new crowdfunding project. What is the crowdfunding project about?The new Master of the Universe Eternia Playset is a Mattel crowdfunding campaign via Mattel creations inspired by the original Eternia Playset from the original MOTU figure line. The campaign aims to reach 5,000 backer …

Look up at the stars tonight, and you might see Barbie on her first space trip with Italian astronaut Samantha Cristoforetti! While heading off to the International Space Station just days ago, Cristoforetti invited her special companion up to zero gravity to inspire girls as young as 8 and 11 years old to succeed in STEM (science, technology, engineering, and mathematics) and answer all their questions just in time for the first day of World Space Week.As of 2019, research has shown that …

Everybody loves a good Barbie concept. From astronaut, to surfer, to stylist, Mattel is always busy showing Barbie’s many sides. But there is a side of Barbie with some familiar faces that you already love but might not be aware of their existence: the Barbie dolls inspired by celebrities.Mattel is always keeping up to date with different trends, fashion, and pop culture references, and let’s be real, celebrities are a big part of all 3, so it is only natural that Mattel decided to create …

Since 2010, Monster Highhas had us screaming––out of excitement! The brand put a twist on the “normal” fashion dolls people usually think of––the prim and proper Barbies and ultra-chic Bratz dolls now had some competition! And not just any kind of competition––Monster High is perhaps the most unique doll line to date!What’s the Monster High Story?Monster High is an exciting fictional story about fashionable monster girls and boys (or “ghouls” and “mansters”) who go to high school and embar …

A look inside LEGO’s San Diego Comic-Con booth 2022Were you not able to make it out to San Diego Comic-Con this year? We-R-Toys has all of the LEGO Group’s booth updates and 2022 Con exclusives straight from the show floor.Although the LEGO Group has been reported to have abandoned their exclusive sets and minifigures for good, the sheer size and interactivity of their booth this year seemed to signify that they have no intentions of slowing down. In fact, there was a vast variety of S …